Information for Artists

The UK greeting card industry leads the world on two counts - design and innovation and per capita send. On average people in the UK send 55 cards a year, 85% of which are bought by women.
But just how do you, as an artist, go about satisfying this voracious appetite of the card sending public? There are two main options: either to become a greeting card publisher yourself or to supply existing greeting card publishers with your artwork or verses and be paid a fee for doing so. The idea of setting up your own greeting card publishing company may sound exciting, but this decision should not be taken lightly. Going down this route will involve taking on all the set up and running costs of a publishing company as well as the production, selling and administrative responsibilities. This often leaves little time for you to do what you do best - creating the artwork.

Editor of Progressive Greetings Worldwide, Jakki Brown, shares some advice for greeting card artists and verse writers. To download her article

To promote your greeting card artwork or verses in Progressive Greetings (free of charge) in Art Source contact Emma Cain on

The Trade Source Book 2012

This special publication is meant to be the ultimate handy reference guide for greeting card publishers, whether start-ups, small, medium or large. Each section covers an important element of greeting card publishing-from sourcing imagery to selecting the board and envelopes right through to selecting agents to sell the cards.

To view a digital version of the 2012 Trade Source Book